Responsibilities

• Develop comprehensive marketing strategies that incorporate industry trends, market research, and data-driven insights to enhance brand visibility and engagement.
• Lead the creation and management of large-scale creative projects, ensuring alignment with brand storytelling and campaign goals.
• Oversee social media management efforts, crafting engaging content that amplifies brand voice across digital platforms.
• Collaborate with product management, public relations, sales, and digital marketing teams to coordinate multichannel marketing campaigns.
• Utilize analysis skills and marketing analytics tools such as Nielsen to measure campaign performance and inform strategic adjustments.
• Manage branding initiatives, including brand strategy development, digital brand management, and campaign management to ensure consistency across all touchpoints.
• Guide team leadership efforts by mentoring creative professionals and fostering a collaborative environment focused on innovative solutions.

Requirements

• Proven experience in social media management, product management, branding, storytelling, and multichannel marketing.
• Strong understanding of industry trends in digital marketing, e-commerce, B2B marketing, and public relations.
• Demonstrated ability in strategic planning, marketing strategy development, and managing large-scale creative projects.
• Proficiency with Adobe Creative Suite and familiarity with marketing management tools for budgeting and campaign analysis.
• Excellent analysis skills with experience using Nielsen or similar data sources for market research insights.
• Effective team leadership capabilities with a track record of cross-functional collaboration in fast-paced environments.
• Knowledge of digital marketing best practices, marketing analytics, sales strategies, and strategic management principles.