Responsibilities

• Own the end-to-end creative pipeline across paid ads, landing pages, email, and lifecycle channels - from concept through optimization.
• Drive improvement in Winning Creative Rate by building structured testing roadmaps with clear hypotheses and measurable performance outcomes.
• Write insight-driven briefs that balance data and emotion, inspiring creators to produce scroll-stopping, revenue-generating work.
• Partner closely with Growth to identify what's working, what's not, and where to scale - ensuring all executions align with performance goals and brand standards.
• Analyze customer reviews, audience research, and behavioral data to uncover emotional and functional purchase drivers, translating them into scalable hooks, angles, and narratives.
• Develop repeatable creative frameworks and durable content pillars that fuel paid, lifecycle, and organic channels without sacrificing originality.
• Collaborate with Brand, Acquisition, and Product Marketing to concept, pitch, and execute breakthrough campaigns that build demand and expand the category.

Requirements

• High School Diploma or equivalent with 4–7 years in a creative strategy, growth creative, or performance creative role (brand-side or agency) - or equivalent combination of education and experience.
• Proven experience briefing and collaborating with creators, editors, and designers.
• Background in product marketing, content marketing, or social-first storytelling.
• Strong proficiency in Meta Ads Manager, Google Analytics, and related performance tools - and the judgment to turn data into decisions.
• Demonstrated success scaling campaigns across UGC, motion, and static formats.
• Deep understanding of paid media platforms, especially Meta, TikTok, and YouTube.
• Experience working cross-functionally across paid, owned, and earned channels.
• A portfolio that shows both creative instinct and measurable results.

Preferred

• Think analytically but create emotionally.
• Have launched a high volume of ads and can reverse-engineer why they worked (or didn't).
• Obssess over improving hooks, headlines, edits, and angles until performance lifts.
• Write briefs that are clear, compelling, and unlock creative talent.
• Enjoy moving fast, testing often, and scaling what works.
• Bonus: Experience in DTC, wellness, lifestyle, or high-consideration consumer products.

Benefits

• Hybrid work environment
• Competitive pay
• Medical, Dental, Vision insurance
• 401(k) with company match
• Employee referral bonuses
• Education assistance
• Sabbatical at 3 years
• Employee discount on KURU footwear
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance