Responsibilities

• Develop creative concepts, campaign angles, hooks, and messaging across AxisKey, Axis Reach, and selected client accounts.
• Translate positioning and campaign briefs into compelling creative strategies.
• Write direct-response copy for paid campaigns across Meta, Google, and YouTube.
• Develop scripts for video ads, VSLs, webinars, and other campaign content.
• Write landing pages, offering pages, website copy, headlines, and calls-to-action.
• Create email sequences for nurturing, reactivation, event promotion, and follow-up.
• Build hook banks, messaging variations, and creative concepts for ongoing campaign testing.
• Maintain consistent messaging across ads, landing pages, emails, webinars, and sales conversations.
• Research target audiences to understand their motivations, concerns, objections, and decision-making process.
• Apply consumer psychology principles to develop creative that moves audiences from interest to action.

Requirements

• Strong interest in finance, investing, and performance marketing.
• Ability to generate compelling campaign concepts, hooks, and messaging quickly.
• Strong direct-response writing skills across ads, landing pages, emails, and video scripts.
• Understanding of consumer psychology and conversion-focused messaging.
• Strong research skills and attention to detail, particularly when working with financial information.
• Ability to manage multiple projects and collaborate effectively in a fast-paced environment.
• Portfolio or work samples demonstrating creative thinking and persuasive writing.

Preferred

• Experience in creative strategy, copywriting, advertising, or campaign development.
• Familiarity with direct-response campaigns, conversion funnels, and paid media.
• Experience in private capital, financial services, real estate investments, or another regulated industry.
• Familiarity with CRM, marketing automation, or AI tools for research and content development.
• Experience with video scripts, VSLs, or creative direction.

Benefits

• Competitive base salary
• Performance-based incentives tied to revenue generation and new client acquisition
• Annual performance bonus
• Health benefits package
• Paid time off +sick days
• Company laptop and tools
• Opportunity to work directly with founders, investment firms, and private market operators
• Career growth within a fast-scaling fintech company operating at the intersection of capital markets and technology