Creative Strategist - Google/Youtube at GrowthEdge | USA

Creative Strategist - Google/Youtube

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive direct-response ad concepts and testing for eCommerce campaigns across video and static formats.

Creative Strategy
Develop direct response ad concepts based on product, customer pain points, and market research
Write hooks, angles, and scripts for video ads
Create static ad concepts optimized for CTR and conversion
Identify winning messaging frameworks that can scale across campaigns
Video Ad Strategy
Create UGC briefs and scripts for video creatives
Develop YouTube / Demand Gen ad concepts
Collaborate with video editors to produce high-performing DR video ads
Test multiple hooks, openings, and CTAs
Static Ads
Develop high-performing static ads for Display & PMax
Write headlines and ad copy
Create ad variations testing different angles
Creative Testing System
Work with media buyers to identify:
Winning hooks
Winning offers
Winning angles
Build a structured testing roadmap for creative
Performance Analysis
Review ad performance data
Identify which creative concepts are driving results
Double down on winners and iterate on underperformers