Responsibilities

• Work closely and collaboratively with key internal stakeholders including sales, client management, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Play a key role in developing our go-to-market positioning and strategy
• Identify relevant insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
• Clearly brief, inspire and feedback to creative and editorial teams
• Evaluate concepts and creative work against the original strategy
• Craft content strategies that get the best out of social and digital platforms, delivering measurable results
• Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions
• Mentor, support and line manage future junior members of the strategy team

Requirements

• Extensive experience working in a media, sports marketing, agency or brand strategy role
• Experience in developing strategic & creative media campaign proposals that deliver on marketing goals either at an agency, client or media owner
• Strong understanding of digital and social platforms and the changing landscape of sports content consumption
• The ability to combine creativity with consideration of performance metrics
• The ability to create and deliver compelling presentations
• Understanding and experience of the sports, media or entertainment industries
• Understanding the needs of brands, media, rights-holders and talent
• The ability to collaborate with commercial and account management teams and comprehensive understanding of how to deliver content-driven campaigns