Responsibilities

• Generate innovative and impactful creative concepts that align with client goals and target audience insights.
• Develop these concepts into actionable briefs for the creative team to execute against.
• Collaborate with cross-functional teams, including media buyers, account managers, copywriters, and designers, to bring concepts to life.
• Ensure quality assurance by reviewing creative deliverables before they are presented to the client
• Develop and implement creative strategies that enhance overall performance marketing efforts.
• Align creative concepts with data-driven insights to optimize campaign performance.
• Analyze and understand pertinent data points that inform the overall strategy and develop those into client facing insights
• Work closely with clients to understand their business goals, target audience, and brand identity.
• Present creative strategies and concepts to clients, incorporating their feedback and ensuring alignment with performance metrics.
• Stay abreast of industry trends, competitor activities, and emerging technologies to inform creative strategies.
• Use market insights to develop unique and competitive creative solutions

Requirements

• Bachelor's degree Marketing, Advertising, Communications, or a related field.
• 3+ years experience in creative strategy in an agency setting
• Strong understanding of digital advertising platforms and performance marketing principles.
• Direct response creative experience across Meta, TikTok, or YouTube
• Familiarity with creative testing frameworks (A/B, multivariate)
• Ability to read paid media dashboards and pull creative insights from performance data
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Detail-oriented with a focus on delivering high-quality results.

Benefits

• Healthcare (Medical, Dental, Vision)
• 401k + matching
• Paid Parental Leave
• Unlimited PTO
• Fully remote