Responsibilities

• Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
• Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
• Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
• Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
• Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
• Present strategic concepts and storytelling recommendations to internal teams and clients.
• Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
• Provide creative direction and storytelling strategy for campaign messaging and content.
• Ensure creative work is rooted in strategic insight and tailored to nuances of each platform and audience segment.
• Provide guidance on content calendars and creative storytelling approaches for high quality content.
• Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
• Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
• Conduct competitive research to identify whitespace opportunities for brands.
• Translate data and insights into actionable strategies that drive engagement and brand growth.
• Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
• Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
• Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
• Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
• Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
• Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
• Communicate project needs, upcoming projects, and new priorities based on current clients and workload
• Review project needs and delegation