Responsibilities

• Lead creative strategy for paid social campaigns across Meta, TikTok, and Pinterest — with a strong point of view on concept, format, and messaging
• Own the briefing process: write sharp, structured briefs that give our internal creative team real direction across all formats — statics, GIFs, video, AI-generated assets, and beyond
• Build and maintain an organized testing roadmap that balances structured iteration (hooks, formats, angles) with room for bigger creative swings
• Work alongside the strategy team to align creative priorities with channel goals, audience insights, and performance data
• Participate in client conversations about creative strategy — helping clients understand not just what to make, but how much to brief, why each concept exists, and what we're learning
• Develop frameworks for how creative gets tested and iterated — moving away from the spaghetti method toward intentional, hypothesis-driven experimentation
• Know when and how to incorporate UGC and influencer creative into the mix — as one format in the toolkit, not the default answer
• Stay genuinely plugged into what's new: formats, trends, platform behavior, and emerging creative executions

Requirements

• 3–4 years in creative strategy, paid social creative, or content — agency or DTC brand experience preferred
• Creative-first orientation: you have a distinct creative voice and you’re energized by concepting, not just optimizing
• Experience building and owning a creative testing framework — structured, documented, and tied to learning goals (not just volume)
• Strong briefing skills: you know what a good brief does and you can write one that actually directs creative rather than just describing it
• Comfort in client-facing settings — you can explain creative strategy clearly and confidently without jargon
• Your own organizational systems for managing briefs, roadmaps, and test documentation across multiple clients
• Familiarity with Meta, TikTok, and Pinterest ad formats and what performs on each
• Exposure to performance data and attribution tools (Triple Whale or similar) — you don't need to live in the numbers, but you need to speak the language

Preferred

• Get genuinely excited by a new concept — and equally excited by proving whether it works
• Can tell the difference between a creative swing worth taking and noise — and can explain that distinction to a client
• Have a system behind your process that you built yourself and can walk someone through
• Want to be part of a strategy team, not just hand off work to one