Responsibilities

• Analyze past performance data to identify winning creative patterns
• Create comprehensive creative briefs/scripts for UGC creators and video editors
• Develop multi-angle testing strategies for each product benefit
• Transform technical product features into engaging social narratives
• Guide content creators through specific angle execution
• Ensure brand message consistency across all platforms
• Optimize content based on performance metrics
• Scale winning concepts across multiple variations
• Work closely with media buyers to understand audience response
• Track creative performance patterns
• Identify viral triggers in successful content
• Develop replicable frameworks for high-performing ads

Requirements

• Proven track record in direct response marketing
• Strong understanding of social media psychology
• Experience in health/wellness content creation
• Ability to analyze creative performance data
• Background in UGC creator management