Responsibilities

• Research winning ads across the Facebook Ads Library, competitor accounts, and other industry ad libraries to identify strong angles, hooks, and formats
• Develop a steady pipeline of ad concepts (image, video, and reels) for Facebook and Instagram campaigns
• Write clear concept briefs and build simple mockups (via Canva, Google Docs, or hand sketches) to communicate ideas to our editors
• Maintain and expand our internal swipe file and winning ads library in Google Sheets
• Collaborate with our media buyer to analyze performance data and use results to inform future creative direction
• Iterate quickly based on feedback from internal stakeholders and ad performance metrics

Requirements

• Prior experience in a creative strategy, copywriting, performance creative, or paid social role — agency experience strongly preferred
• Proven ability to identify winning ad creative — you understand what makes an angle, hook, or format convert
• Familiarity with the Facebook Ads Library and Meta Ads Manager
• Strong written communication skills — you can brief an editor clearly and concisely
• Data-informed mindset — you use performance feedback to guide creative decisions, not just gut instinct
• Coachable and hungry to learn — you take feedback well and iterate fast
• Experience in legal, lead generation, or direct response advertising is a strong plus

Preferred

• Experience in legal, lead generation, or direct response advertising is a strong plus