Responsibilities

• Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter
• Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to
• Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
• Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction
• Join client and agency calls to pitch ideas and pull out the information you need to sharpen them
• Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack
• Watch what's working across the platform and feed real examples back into the next round of ideas

Requirements

• 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
• A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers
• A feel for the RFP process and for writing proposals that win
• Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
• The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day
• Strong writing, and the organization to run several campaigns at once without dropping the details