Responsibilities

• Conducting research from various sources, including primary research (such as focus groups and interviews) and secondary research from databases and industry sites.
• Synthesizing this research into digestible outputs, for use on projects, RFPs, and client presentations, to name a few.
• Proactively researching client brands and industry trends to support fresh thinking and the creation of impactful experiences.
• Developing measurable objectives and Key Performance Indicators (KPIs) to help ground and guide overall concept and proposal development.
• Identifying key insights for creative concepting and brainstorms.
• Contributing to the development of big, brave creative ideas as part of ongoing and new creative projects.
• Participating in client presentations and pitches as needed.
• Developing Measurement Plans for new and ongoing proposals and projects, discerning measurable objectives and Key Performance Indicators related to those objectives, as well as identifying data collection methods for capturing data related to each KPI.
• Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE and provide insightful recommendations to improve and optimize our project executions.
• Clearly articulating ideas in presentation decks, case studies, messaging grids, or other formats as needed, in multiple brand voices.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Copywriting, or equivalent preferred.
• Minimum of two to five years’ experience in an advertising/marketing environment.
• Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs.
• Experience in copywriting in multiple brand voices.
• Advanced education degrees will be considered to supplement the candidate’s work experience.
• Excellent research and insight development skills.
• Strong copywriting and copyediting skills.
• Capabilities in brand and creative strategy practices, including positioning, messaging frameworks, brief development, et. cetera.
• Excellent client presentation skills.
• Strong understanding of experiential and 360 marketing campaigns, including social media, out-of-home, and guerilla tactics.

Preferred

• Interest in and ability to Art Direct preferred but not required.
• Interest in athletics, sports marketing, financial or technology companies preferred but not required.

Benefits

• This is the pay range OBE believes it will pay for this position at the time of this posting.
• Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role.
• OBE reserves the right to modify this pay range at any time.
• For this role, Benefits include: medical/dental/vision insurance, employer paid basic life and personal accident insurance.
• Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.