Responsibilities

• Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice — curiosity-driven, enriching, and relevant
• Brief creators to produce authentic, platform-native content that performs as paid social without feeling like an ad
• Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels
• Build and run a structured creative testing framework — hooks, formats, CTAs, audience angles — and translate performance signals into the next hypothesis
• Analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief the next round of creative accordingly
• Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
• Stay ahead of content trends, platform formats, and creator behavior to keep our creative fresh and competitive

Requirements

• 3–5 years in paid social creative strategy, with Meta Ads as your primary channel
• Proven track record working directly with top creators — you know how to identify the right talent, build the relationship, and get the best work out of them
• Deep understanding of what makes creator content feel authentic versus forced, and how to translate that into high-performing paid social
• Quantitative by nature: you measure creative success in CVR lifts, CPA deltas, and ROAS impact, not just aesthetics
• A portfolio of creator-led campaigns that both performed and that you're proud of creatively
• Able to write a script, direct a shoot, or cut a rough edit
• Consumer app or DTC brand background strongly preferred
• Strong writing, directing, or editing capability

Preferred

• Comfortable with AI tools like Claude Code or Cursor is strongly preferred
• Consumer app or DTC brand background strongly preferred