Responsibilities

• Lead high-visibility creative initiatives that strengthen PNC’s brand, reputation, and business impact.
• Set and communicate a clear creative vision that inspires innovation, elevates quality, and aligns teams around strategic outcomes.
• Present and champion creative recommendations to senior leadership and executive stakeholders.
• Ensure creative work reflects PNC’s brand standards, strategy, positioning, and customer experience goals.
• Lead creative development for sponsorship activations, experiences, campaigns, partnerships, and integrated marketing efforts.
• Evolve brand expression across channels while maintaining consistency, clarity, and business alignment.
• Serve as a trusted creative advisor to senior marketing leaders, business stakeholders, and cross-functional teams.
• Translate customer insights, business objectives, and brand strategy into compelling creative solutions for cornerstone initiatives.
• Partner with internal teams and external agencies to deliver cohesive work across digital experiences and enterprise marketing programs.
• Influence decisions through strong creative judgment, strategic thinking, and executive-level communication.

Requirements

• 8+ years of experience in brand marketing, creative direction, or integrated campaign development within an agency, in-house agency, or enterprise marketing environment.
• Proven ability to lead concept development, brand storytelling, and multi-channel work from strategy through execution.
• Strong understanding of brand systems, sponsorship marketing, digital experiences, accessibility standards, and integrated marketing practices.
• Demonstrated people leadership experience, including coaching, developing, and guiding creative talent in a fast-paced environment.
• Ability to influence senior stakeholders, present creative recommendations clearly, and build alignment across creative and non-creative audiences.
• Experience applying emerging creative technologies, including AI-enabled tools, to improve exploration, efficiency, and delivery while maintaining quality and brand governance.

Preferred

• Advertising, Brand Management, Communication, Design, Marketing, Marketing Communications (MarCom), Online Advertising, Writing
• Masters degree, PhD, or certifications desirable.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.