Responsibilities

• Develop and execute integrated, multi-platform marketing strategies that strengthen WHSV’s competitive position.
• Identify, cultivate, and manage strategic community partnerships aligned with station values and brand priorities.
• Plan and execute station events, sponsorship activations, and promotional campaigns that increase engagement and visibility.
• Partner with Sales leadership to develop client-facing creative and revenue-generating sponsorship concepts.
• Coach, develop, and elevate commercial and station promotion producers; establish clear standards, workflows, and quality controls.
• Recruit, mentor, and supervise the Creative Services team, building a collaborative, innovative, high-performance culture.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline (or equivalent professional experience).
• 5+ years of experience in marketing, media, and/or creative services.
• Strong command of multi-channel marketing, including digital media strategy.
• Demonstrated success in identifying, building, and scaling strategic partnerships.
• Proven project management and organizational skills; able to prioritize and drive multiple initiatives simultaneously.
• Excellent communication skills across writing, speaking, and presentations.
• Experience working within the broadcast and/or media industry.
• Proficiency with marketing analytics, major social platforms, and creative production tools.

Preferred

• Experience supporting and/or coaching on-air talent.
• 2+ years of people leadership or management experience.
• Event planning and community engagement experience.
• Working knowledge of commercial production processes and advertising standards.