Responsibilities

• Develop, produce, and edit engaging podcast episodes that align with organizational goals and audience interests using audio editing tools.
• Manage social media platforms including Facebook, Instagram, Twitter, and LinkedIn by creating content calendars, scheduling posts, and monitoring engagement using tools like Hootsuite or Buffer.
• Design eye-catching graphics and visual content for social media posts, newsletters, and promotional materials utilizing Adobe Photoshop, Illustrator, and Creative Suite.
• Implement SEO strategies by conducting keyword research, optimizing content for search engines, and enhancing discoverability across digital channels.
• Conduct social listening to monitor brand mentions, industry trends, and audience feedback to inform content strategy.
• Collaborate with public relations teams to craft press releases, pitch stories, and foster relationships with media outlets to increase visibility.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Support branding initiatives by maintaining consistent visual identity across all digital platforms while managing relationships with partners and stakeholders.