Responsibilities

• Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution
• Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand
• Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content
• Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity
• Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content
• Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience
• Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it
• Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale
• A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling
• Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced
• Experience with AI tools, marketing technology, analytics platforms, and social media insights
• Analytical mindset with the ability to translate data into actionable insights
• A self-starter with the ability to work quickly and solve problems cross-functionally
• Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance
• Ecommerce high growth experience preferred
• A sense of curiosity and what is driving impact for high growth DTC brands

Preferred

• Ecommerce high growth experience preferred

Benefits

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.