Responsibilities

• Partner with Brand Amplification leadership to understand objectives, target audiences, and KPIs and support insight-led creative and marketing strategies across campaigns, initiatives, and experiences.
• Draft and refine creative briefs that define the audience, key messages, deliverables, channel considerations, timelines, and success metrics.
• Collaborate with channel, media, product, analytics, research, PR/communications, and event partners to support cohesive campaign development across paid, owned, and earned channels (digital, social, email, content, video, experiential).
• Review creative concepts, copy, design, and experience elements against strategy, brand standards, and approval requirements; provide clear, constructive feedback to improve quality and effectiveness.
• Manage day-to-day workflows (timelines, status updates, stakeholder reviews, routing/approvals, and agency coordination) to keep deliverables on track and escalate risks early.
• Monitor campaign performance with analytics partners and synthesize results into insights and recommendations to optimize in-flight work and inform future planning.
• Support the evolution of Business Banking positioning, narrative frameworks, and campaign storytelling to ensure consistent brand expression aligned to JPMorganChase standards.
• Contribute to playbooks, templates, and best practices that improve briefing, creative review, channel integration, and measurement.