Creative Marketing Strategist - Digital & Print

Bedford, MA (On-site)

$74K/yr – $90K/yrMid Level4+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and drive integrated campaigns from strategy through execution and analysis, collaborating with Creative, web, and analytics teams to generate leads and improve performance.

Lead planning and orchestration across channels to meet business goals
Coordinate with Creative Director and web team on assets, pages, and optimization
Measure results and iterate campaigns based on data

Job Description

Responsibilities

Collaborate with the Creative Director to develop campaign concepts, messaging, creative direction, and integrated marketing strategies.
Work with the Creative Project Coordinator to establish priorities, schedules, deliverables, approvals, and campaign workflows.
Partner with the Web Designer and Developer on landing pages, website content, SEO implementation, user experience, conversion tracking, and performance improvements.
Clearly communicate campaign goals, audience insights, content requirements, and performance findings to the internal team and clients.
Contribute ideas, expertise, and recommendations while respecting the experience and responsibilities of each team member.
Participate as an integral member of the team from initial strategy through creative development, execution, measurement, and optimization.
Assess audiences, services, competitors, opportunities, and existing marketing performance.
Develop practical quarterly and campaign-specific marketing plans for 1-Stop Design Shop and client accounts.
Turn business goals into integrated campaigns across email, social media, paid media, websites, direct mail, print advertising, events, and promotional marketing.
Identify campaign goals, audiences, messages, offers, channels, schedules, budgets, and performance measures.

Preferred

Helpful, but Not Required
Experience working with local and regional businesses.
Familiarity with WordPress and Elementor content updates.
Experience with marketing automation, CRM systems, short-form video, or photography.
Experience connecting campaign activity to leads, proposals, and revenue.

Benefits

Health insurance
Paid time off
401(k)
Employee discounts

1-Stop Design Shop, Inc.

Our company name, 1-Stop Design Shop, isn’t just a catchy phrase; it's an essential element of our business. The conceptual work initiates the process, which then evolves into the final design, culminating in the finished piece. We quickly identified a missing link in many graphic design firms: printing. After incorporating it into our range of services, we became the ultimate one-stop design shop. In the online realm, the finished piece transforms into the live website. Therefore, regardless of the medium or project, once a client enlists the services of 1-Stop Design, there is no need to seek assistance elsewhere at any stage of the process.Collaborating with printers can often be a perplexing and costly learning experience. With over 30 years of experience in design and print production, we assist in removing confusion and unnecessary expenses from the process. We function as print brokers, ensuring our clients' work is printed and delivered punctually, precisely where they require it. We obtain quotes from various printers with whom we have prior experience and who are equipped to handle the project. After comparing the final quotes, we select the best fit for our client. Price is undoubtedly a significant consideration, but not the sole one. Factors such as scheduling, experience, equipment, location, and cost are all meticulously reviewed for each project.

Founded in 1992

Bedford, Massachusetts, USA

7 employees (3 in marketing)

1stopdesign.com