Creative Marketing Specialist

Clearwater, FL (On-site)

$70K/yr – $80K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the visual execution for healthcare client campaigns, from brief to live landing pages and social assets, with a focus on conversion and brand consistency across multiple launches each month.

  • Landing Page & Creative Execution: transform USPs into conversion-focused layouts and maintain tight alignment between ad creative and page design.
  • Template Evolution & Brand Systems: manage templates, build mini brand guidelines, and scale assets across client accounts.
  • Campaign Launch & Collaboration: partner with the Creative Director and Strategist to launch 25+ campaigns per month with proactive blockers and QA.

Job Description

Responsibilities

  • Build and maintain client landing pages using Elementor with speed, consistency, and brand precision
  • Translate client USPs, campaign messaging, and branding into conversion focused layouts
  • Ensure visual continuity from paid ad creative through landing page ( headline alignment, CTA hierarchy, brand consistency)
  • Collaborate with the Creative Director to review and QC pages before going live
  • Using Canva, design ad creatives for Meta/Instagram and other paid placements across dental, veterinary, and cosmetic verticals
  • Produce multiple creative variants per client while maintaining visual brand consistency
  • Work from established templates and evolve them as campaign needs changing
  • Understand platform and role of channel design specs, safe zones, and performance driven creative principles
  • Participate in new client launch either alongside the Campaign Strategist and Digital Specialist, or independently
  • Extract and document key brand inputs: unique selling propositions, target demographics, branding guidelines, scripting direction

Requirements

  • 5–8 years of experience in digital design, marketing creative, or a closely related field
  • Portfolio demonstrating conversion-focused landing pages, and paid social ad creatives, preferably Meta/Instagram
  • Proficiency in Canva as a primary design tool; Adobe Creative Suite experience is a plus, not a requirement
  • Experience in healthcare, dental, veterinary, or local service marketing is highly valued

Preferred

  • In-house marketing experience or a mixed agency/in-house background.
  • Familiarity with HighLevel (GHL) or similar CRM/marketing automation platforms
  • Working knowledge of Meta advertising policies and creative restrictions within healthcare verticals
  • Experience designing within templated brand systems across multiple simultaneous client accounts
  • Basic familiarity with landing page UX principles and A/B testing concepts
Progressive Dental LLC logo

Progressive Dental LLC

Progressive DentalTM, and The Closing Institute®, are the nation's foremost dental marketing and sales coaching authorities. Dental practices worldwide rely on Progressive Dental to help them shift their focus to high-revenue, transformative cases that allow patients to live happier, healthier lives. In turn, we provide them with strategy, creative, development, analytics, coaching, sales training, continuing education, and a full suite of digital and traditional media services from custom video and impactful websites, to everything in between. Our proven, integrated approach to marketing and sales gives clients the time and tools to work smarter, not harder. Founded in 2009 by Bart Knellinger, Progressive Dental boasts clients from three continents and five countries, is one of the fastest-growing companies in the U.S., and has been named to the “Inc. 5000” list six years running.

Founded in 2009
Clearwater, Florida, USA
108 employees (51 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
33.2%
Direct
51.2%
Referral
7.5%
Social
6.7%
Paid
1.2%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
40 (37% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$100M
Last Raise
$100M
Private Equity, 2 years ago

Funding History

  • May 2024
    Private Equity • $100M