Creative Marketing Specialist

Farmers Branch, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the company’s visual storytelling and social execution, shaping brand-forward creative across campaigns and platforms while driving measurable lead generation.

  • Content Production: Lead end-to-end creative production and brand-aligned content across photo, video, and graphic assets.
  • Photoshoots & Studio Ops: Plan and coordinate photoshoots, ensuring alignment with creative requests and timelines.
  • Headshots & Portraits: Photograph and edit professional company headshots at the Main Campus.

Job Description

Own the company’s visual storytelling and social execution, shaping brand-forward creative across campaigns and platforms while driving measurable lead generation.

  • Content Production: Lead end-to-end creative production and brand-aligned content across photo, video, and graphic assets.
  • Photoshoots & Studio Ops: Plan and coordinate photoshoots, ensuring alignment with creative requests and timelines.
  • Headshots & Portraits: Photograph and edit professional company headshots at the Main Campus.
  • Creative Briefing & Direction: Concept and brief creative in alignment with direction from the Brand Strategy Manager, ensuring performance and brand standards.
  • Graphic Design & Assets: Design promotional graphics and creative assets for sales, field marketing, brand campaigns, OTT, digital and print ads.
  • Brand Stewardship: Ensure brand consistency across all marketing materials and platforms.
  • Collateral & Materials: Maintain and update company collateral; storyboard and design new materials as needed.
  • Social Campaigns (Organic & Paid): Develop, execute, and optimize campaigns across Meta, TikTok, Pinterest, LinkedIn, and other platforms.
  • Content Management & Community: Write, schedule, publish, manage social content; engage with the community and align with brand voice.
  • Campaign Planning & Optimization: Manage budgets, pacing, targeting, and testing to drive cost-efficient lead generation and conversion.

Expo Home Improvement

At Expo Home Improvement, we believe a remodel should do more than improve your space. It should transform the way you live.That’s why Texans choose us when they’re ready for something better. Whether it's making a bathroom safer, bringing your kitchen remodel dreams to life, or replacing outdated windows for comfort and efficiency, we deliver transformations that are both functional and personal.Our approach is simple: we listen, we follow through, and we treat every home like it’s our own. That mindset has led thousands of families across Dallas-Fort Worth, Houston, Austin, San Antonio, and East Texas to trust our team to get the job done right.Behind every project is a team that brings purpose and care to their work. We’re proud to foster a culture built on growth, dedication, and doing right by the homeowner, and by each other.

Founded in 2006
Carrollton, Texas, USA
119 employees (26 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
32.4%
Direct
43.6%
Referral
7%
Social
15.3%
Paid
1.5%

Headcount Trend

Current headcount: ~119

Marketing Team

Marketing Team Size
11 (9% of company)
Median Career Experience
8.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2