Drive creative leadership for corporate and customer branding, with in-house studio management and cross-functional brand strategy ownership.

• Serve as the primary creative leader for both corporate and customer-facing branding efforts, including owned and licensed brands.
• Lead the development of brand (VBUs) and strategic frameworks in collaboration with Channel Managers.
• Partner with Legal and Product Marketing teams to oversee trademark management and registration processes.
• Provide input for new product launches while leading visual sell-in stories as it relates to presentations, packaging, and commercialization plans.
• Provide leadership for content creation, brand positioning, and differentiated storytelling strategies.
• Act as a creative director for photo and video shoots while partnering with vendor agencies.
• Manage all in-house photo studio needs including photography, prop inventory and equipment.
• Utilize creative design software to produce high-quality logos, visual renderings, photos, graphics, videos and marketing assets.
• Mentor and support the development of the Graphic Designer, fostering team growth and creative excellence while managing creative workloads for the team.
• Manage relationships with external agencies and vendors to ensure the timely and high-quality execution of marketing deliverables.

Requirements

• Education – Bachelors Degree in Marketing/Advertising/Communications
• 7-10+ years of marketing experience, preferably in marketing/communications/advertising/brand management/content development in a large, fast paced matrixed environment.
• Adept in Microsoft Office with advanced expertise in PowerPoint and Adobe Creative Suites.
• Exceptional project management and time management skills, including the ability to handle multiple projects while paying attention to details.
• Self-starter who can independently identify areas of opportunities, work ambiguity, and autonomously.
• Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams.
• Strong understanding of brand positioning, brand voice, and content's role in shaping the brand experience in a CPG space.
• Track record of effective high-level collaboration with cross functional teams.
• Creative problem solver with a can-do attitude who can manage multiple projects with ease.
• Strong storyteller with the ability to effectively communicate, both orally and written, and collaborate with people of all management levels.