Responsibilities

• Lead company-wide marketing strategy to drive brand awareness, customer acquisition, and sustainable revenue growth
• Develop and execute a comprehensive brand strategy, including positioning, messaging, and visual identity across digital channels
• Own marketing operations including CRM management, campaign automation, and marketing data infrastructure
• Identify and execute channels beyond traditional digital advertising, including partnerships, content, community, and emerging platforms
• Use analytics, experimentation, and performance data to continuously optimize marketing strategy and acquisition efforts

Requirements

• 10+ years of marketing experience
• Extensive experiencing in digital marketing and growth initiatives
• Confidence in operating autonomously within ambiguity
• Strong analytical skills and data-driven decision making
• Strong aesthetic sense for brand and website design
• Knowledge of brand strategy and positioning
• Proficiency with CRM and automation systems (e.g., HubSpot, Salesforce, or similar)
• Effective cross-functional and executive communication skills

Preferred

• Marketing experience related to SaaS or hardware in healthcare
• Direct experience in veterinary or human healthcare operations
• Exposure to startup or high-growth company dynamics
• Ability to analyze data sets and synthesize key insights