Responsibilities

• Co ntent Strategy & Brand Storytelling - Define and lead visual content strategy across photography, video, 3D product visualization, and motion graphics, ensuring the creation of compelling, high-quality assets that effectively communicate product features, benefits, and brand stories across customer touchpoints.
• - Develop and maintain line-of-business content frameworks and channel-specific standards that enable consistent, scalable storytelling across product portfolios, including Comfort, Security, Safety, Water, and Software & Solutions.
• - Lead the planning and direction of visual content capture across a diverse portfolio of products and audiences, creating compelling hardware, software, lifestyle, professional contractor, and homeowner-focused assets that support marketing, sales, training, and digital experiences.
• - Direct global and regional photography and video capture strategies, balancing regional authenticity with the creation of scalable visual assets that can be leveraged across multiple markets and channels.
• - Guide creative agencies, production vendors, and external vendors, establishing clear expectations, overseeing performance, and ensuring high-quality deliverables that align to brand standards, budgets, timelines, and business goals.
• Content Production & Operations - Partner closely with marketing operations and cross-functional stakeholders to identify upcoming content needs, translate business priorities into clear production requirements, and develop integrated plans that account for timelines, agency partners, internal resources, dependencies, and launch milestones.
• - Ensure content is strategically planned, captured, and produced to support print, digital, and social channel requirements, including platform-specific formats, aspect ratios, crops, motion treatments, and asset variations needed for omnichannel activation.
• - Oversee talent sourcing, release agreements, and usage rights management for photography and video productions, ensuring contracts, permissions, and renewals are maintained and aligned with legal requirements, campaign objectives, and asset lifecycle needs.
• Photography & Videography - Shape and own the photography and video creative direction, establishing how product, packaging, lifestyle, and in-environment imagery bring the brand story to life with clarity, consistency, and creative impact.
• - Define content requirements for a range of video formats including brand storytelling, product demonstrations, installation tutorials, customer education, social content, campaign videos, and sales enablement assets.

Requirements

• 6–9 years of experience leading visual content strategy and production, with a strong background in photography, video, motion, 3D visualization, and brand storytelling across a multi-brand or multi-product portfolio.
• Proven track record of developing and executing content strategies that span digital, social, campaign, and experiential channels with measurable brand impact.
• Deep understanding of digital content formats and platforms — including social media, paid digital, email, and e-commerce with a data driven point of view on how to optimize content for each.
• Experience overseeing or commissioning 3D product visualization, rendering, motion graphics, or other digitally rendered content formats.
• Experience with digital asset management platforms and asset governance practices, including metadata standards, usage rights management, and asset lifecycle management.
• Strong creative leadership skills with the ability to brief, direct, and evaluate agency creative output against strategic objectives and brand standards.
• Excellent project management capability; experience with Workfront or similar tools for routing and managing multi-stakeholder creative workflows.
• Demonstrated ability to collaborate across Marketing, Product, Digital, and Sales teams in a fast-paced, matrixed organization.
• A strong creative eye and thorough understanding of brand systems, design language standards, and visual consistency across omnichannel environments.
• Excellent written and verbal communication skills.

Preferred

• Experience developing visual content within a global marketing organization, with an understanding of regional governance, compliance requirements, and market-specific considerations.
• Familiarity with consumer technology, smart home , connected devices, or durable goods categories.
• Proficiency with Adobe Creative Suite for asset production.
• Experience with DAM platforms such as Photoshelter , Adobe Experience Manager, Bynder , or similar, and an understanding of metadata governance and taxonomy best practices.
• Understanding of image licensing, talent releases, content permissions, and usage rights management.
• Understanding of AI-driven content creation tools and an interest in integrating emerging technologies into content production workflows.
• Bachelor’s degree in Graphic Design , Visual Arts, Photography, Film/Video Production, Art Direction, Communications, Marketing, or a related creative field; equivalent professional experience considered.

Benefits

• Resideo provides a comprehensive benefits package including health and life insurance, retirement programs with company match, paid time off, and professional development opportunities.