Creative Lead, Lifecycle & Retention at Jerry.ai | New York City, NY | $135K/yr – $185K/yr

Jerry.ai

Creative Lead, Lifecycle & Retention

New York City, NY (Remote)

$135K/yr – $185K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-channel copy strategy to deepen customer relationships, collaborating with product, design, growth, and insights to move from transactional messages to trust-building, engagement, and long-tail conversions, with an expansion into organic content to grow brand affinity.

Value-driven communications across CRM, email, SMS, and in-app to boost engagement and relationship depth.
Collaborate with product, design, and insights to shape trust-building experiences and sustainable conversions.
Expand into organic content creation (e.g., social) to drive customer growth and strengthen brand equity.

Job Description

Responsibilities

Overhaul existing customer communications across CRM, email, SMS, and in-app copy to move from transactional to value-additive and relationship-driven.
Work closely with Product, Design, Growth, and Customer Insights to understand how to build trust, engagement, and long-tail conversion.
Phase 2 expansion to drive customer growth and build brand affinity through producing other creative organic content (e.g., social media).

Requirements

5+ years of experience in creative marketing with a focus on organic growth and a copy lean
Bachelor's Degree
Proven track record with organic channels like email, SMS, and social
Experience working with consumer brands
A portfolio showcasing both your writing and creative craft

Preferred

Copywriting virtuoso: You know that every word matters and can translate complex topics into copy that is engaging, human, and accessible.
A T-Shaped marketer with deep expertise in copywriting, audience development and product positioning, and horizontally aware of social media landscape and community dynamics (like Reddit).
First principles thinker: ability to translate qualitative data and user pain points into resonant marketing copy.
Comfortable with discomfort: experience in fast-growing startups and ability to champion the unmeasurable value of a great brand experience.

Benefits

We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others.
Equity opportunities may also be part of your total rewards package.

Jerry.ai

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai