Creative Lead, Growth & Storytelling at Jerry | New York, USA | $135K/yr – $185K/yr

Jerry

Creative Lead, Growth & Storytelling

New York, USA (Remote)

$135K/yr – $185K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive Jerry\'s brand voice and lifecycle marketing across email, in-app, and social to engage drivers and grow long-tail conversions.

Own email campaigns, in-app copy, and tooltips to shape voice and engagement.
Must-have: 7+ years in creative marketing with copy and lifecycle focus.
Standout: Lead big campaigns and build brand voice across channels including Reddit and organic social.

Job Description

Responsibilities

Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them.
Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice of Jerry. And you will help us earn our brand and cultivate an enduring community.
Phase 1: overhaul our existing customer communications, including our CRM, email, SMS, and in-app copy. Move messaging from functional/direct to value-additive/relationship-driven. Work with Product, Design, Growth, and Customer Insights to build trust, engagement, and drive long-tail conversion.
Phase 2: as brand/voice takes shape, start bigger creative swings to stand out online (e.g., campaign with a $150K car prize), own positioning/messaging for new products like GarageGuard, and build a team to manage organic GTM launches and social media presence with native channel expertise.
You will personally write the email campaigns, draft the in-app tooltips, and talk to drivers on Reddit.

Requirements

7+ years of experience in creative marketing with a heavy focus on copy and lifecycle marketing (email, SMS, social)
Experience working with consumer brands
A portfolio showcasing both your writing and creative craft
Bachelor's Degree
Phase 1 and Phase 2 responsibilities requiring ability to overhaul customer communications and craft brand voice across channels

Preferred

Experience shaping brand voice across organic surfaces (e.g., Reddit, social)
A portfolio showcasing both writing and creative craft

Benefits

health, dental, and vision coverage
paid time off
paid parental leave
401(K) plan with employer matching
wellness benefits
Equity opportunities may also be part of your total rewards package

Jerry

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai