Creative Growth Lead at Lox Club | New York, USA

Lox Club

Creative Growth Lead

New York, USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid and organic growth for acquisition and content at Lox Club, owning creative strategy, execution, and analytics.

Own end-to-end creative pipeline from ideation to launch and analysis.
Must-have: 2-5 years in performance marketing with strong copywriting.
Standout: Manages editors, creators, and freelancers to scale organic and paid content.

Job Description

Responsibilities

Own the end-to-end creative pipeline, from ideation to launch to analysis.
Continuously identify winning hooks, formats, and angles, and iterate quickly.
Script and brief a high volume of new ad concepts per week.
Operate an efficient feedback loop.
Direct accountability for CAC, ROAS, and scaling spend velocity.
Manage and optimize paid acquisition (Meta-first), including spend, performance, and scaling.
Balance creative intuition with performance data to drive decisions.
Write high-converting hooks, captions, scripts, and ad copy.
Continuously refine messaging based on performance insights.
Manage organic social.

Requirements

2-5 years in performance marketing, creative strategy, or a hybrid role.
High agency - ownership mindset, scrappiness, and speed.
Strong creative instincts and taste - you know what feels native, compelling, and right for Lox.
Experience running or contributing to paid social (Meta preferred).
You’ve made ads, not just managed them.
Deep understanding of TikTok and Instagram content dynamics.
Strong copywriting.
Comfortable managing creators, editors, and freelancers.
Ability to balance creative thinking with performance data.
Experience at a consumer app or DTC brand preferred.
Experience scaling paid ad spend preferred.

Preferred

Experience scaling paid ad spend preferred.
Experience working with creators and influencers.
Experience with organic social growth.
Familiarity with email/SMS lifecycle flows.

Benefits

Competitive salary and benefits package.
Fun team activities and trips.
Opportunities for professional growth and advancement.

Lox Club

Lox Club is a private, membership-based dating app for people with ridiculously high standards.We kind of hate dating apps, which is why we made one ourselves. Our goal is to help down-to-earth and ambitious people meet each other — not only through swiping (necessary evil), but also through matchmaking, speakeasy-inspired experiences, and exclusive events (necessary good).With a carefully curated community and on-call matchmakers, Lox Club is a place where you can finally find a partner your Jewish grandma would approve of.*Lox Club is like a deli; it’s culturally Jewish, but you don’t have to be Jewish to enjoy it.The app is just the tip of the iceberg. We have big dreams to create more experiences for this community. Both digital and IRL.Read about us in Vogue, NYT, and Forbes:https://www.vogue.com/article/the-lox-club-dating-apphttps://www.nytimes.com/2020/12/19/style/looking-for-nice-jewish-guys-with-standards-click-here.htmlhttps://www.forbes.com/sites/tanyaakim/2021/12/30/the-lox-club-is-the-new-jewish-dating-app-that-everyone-wants-to-join---heres-how/?sh=1cdeed0c7955

Founded in 2020

19 employees (3 in marketing)

www.loxclubapp.com