Responsibilities

• Own the creative direction for Hala’s brands across podcast, YouTube, social, short-form video, trailers, newsletters, sponsor integrations, and related brand content.
• Build a clear creative point of view for each episode, series, and content campaign so every asset ladders up to the same story, promise, and audience takeaway.
• Protect and elevate Hala’s voice, positioning, and reputation across all content touchpoints.
• Turn Hala’s ideas, interviews, and brand goals into sharp creative concepts that are compelling, useful, and platform-native.
• Raise the overall quality bar so Hala’s content feels premium, distinctive, and intentional across every platform.
• Act as the showrunner for Young and Profiting and related Hala-led formats, owning the creative quality from pre-production through publishing.
• Shape episodes after recording by tightening structure, identifying the strongest story arc, improving flow, and making sure each episode is strong enough to publish.
• Lead the creative direction for intros, teasers, trailers, outros, episode structures, and audience retention moments.
• Ensure each episode has a clear hook, a strong opening, a compelling promise, and a clean transition into the main content.
• Partner with production leadership to improve the full production pipeline from recording to editing, QA, publishing, and performance review.