Responsibilities

• Define and drive the multi-year creative strategy and visual systems for Yahoo Search and Yahoo Mail, establishing scalable creative frameworks that align campaign execution with long-term brand objectives.
• Oversee the visual and conceptual direction of high-impact, multi-channel campaigns across digital display, social media, video storytelling, and interactive experiences, maintaining the ultimate backstop for creative quality.
• Partner closely with Product Marketing, Product Design, and Engineering to craft actionable, strategic creative briefs. Represent design and branding at the highest strategic levels to build cross-functional consensus.
• Drive campaign pipeline efficiency by utilizing Asana AI to automate administrative workflows, orchestrate squad tasks, and streamline review handoffs.
• Multiply the capability of the design organization by mentoring and empowering senior designers (IC4/IC5), raising the bar for craftsmanship, professional maturity, and creative output.
• Stay at the forefront of emerging technologies and industry shifts, formulating ethical guidelines for how the creative team leverages AI platforms to maintain brand integrity and avoid market redundancy.