Responsibilities

• Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust
• Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel-optimized expression across all touchpoints
• Lead end-to-end creative for Marketing, owning production across campaigns and channels including web, digital, email, social, and events
• Develop and direct market leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels
• Partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven
• Champion a data-first creative approach, using insights to inform strategy, measure impact, and continuously optimize output
• Build and scale a high-performing design org with strong processes, tools, and operations to meet evolving business needs
• Drive cross-functional alignment with Product Design, Marketing, Artist Marketing, and Brand & Partnerships to ensure cohesive, high-quality creative across channels
• Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative
• Hire, lead, and develop a world-class creative team (in-house and freelance), aligning resourcing to both immediate priorities and long-term growth

Requirements

• 6+ years experience leading marketing creative, in-house and/or at an agency
• Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
• Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing

Nice To Have

• Portfolio of impactful, multi-channel campaigns required