Creative Director at New York Life | Jersey City, NJ | $145K/yr – $170K/yr

New York Life

Creative Director

Jersey City, NJ (On-site)

$145K/yr – $170K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the visual storytelling engine for a financial services brand, turning dense investment and market content into clear, on-brand design across campaigns, events, and client materials.

Lead design systems and production standards to ensure consistent, accessible craft at scale.
Direct cross-functional creative with senior stakeholders to align with business goals and audiences.
Stay ahead of production tech and AI-enabled workflows to boost quality and speed.

Job Description

Responsibilities

Lead creative direction and design execution for the firm's visual identity across campaigns, thought leadership, product and capability marketing, digital and social content, executive communications, events, activation experiences, and client-facing materials.
Translate complex investment, market, and business content into compelling visual stories and design solutions that are clear, differentiated, accessible, and relevant to client needs.
Provide hands-on art direction, design review, and design support for priority work, ensuring creative is visually strong, strategically grounded, compliant, and ready for market.
Direct integrated creative from concept through final production, bringing strong production judgment across print, digital, presentation, video, event, experiential, and branded merchandise work.
Shape event materials and activation experiences so the brand shows up consistently and memorably across conferences, sponsorships, meetings, and client engagements.
Establish and maintain design standards, templates, systems, and creative resources that help teams execute with consistency, efficiency, and a high level of craft.
Guide internal designers, writers, multimedia partners, agencies, freelancers, vendors, and production partners with clear, actionable creative direction.
Partner with Brand, Product Marketing, Segment Marketing, Digital Marketing, Corporate Communications, Compliance, and senior leaders to align creative work with business priorities and audience needs.
Present creative concepts and rationale to stakeholders, articulating how design choices support the brand, the audience, the channel, and the desired business outcome.
Stay current on creative, design, production, accessibility, and emerging technology practices, including AI-enabled workflows and scalable content tools that can improve quality, speed, and impact.