Creative Director at Meyer | Vallejo, CA | $160K/yr – $180K/yr

Meyer

Creative Director

Vallejo, CA (On-site)

$160K/yr – $180K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive and scale the creative vision across Meyer’s cookware brands to balance brand voices with performance across DTC, retail, and marketplace channels.

Must-have: 10+ years in creative leadership and proven in-house team-building experience.
Standout: Cross-functional GTM collaboration with Brand, Ecom, Growth, and Sales and budget/Creative P&L ownership.

Job Description

Responsibilities

Own and evolve the creative vision and visual systems for a portfolio of brands, ensuring distinct brand voices while driving portfolio-level consistency and efficiency.
Translate brand strategy, consumer insights, and product positioning into compelling creative campaigns and core asset banks that scale across channels.
Act as the creative steward for brand guidelines, ensuring disciplined execution across internal teams and external partners.
Lead creative development and production for new product launches and brand campaigns—ensuring ideas are designed to perform in each environment.
Partner with Brand, Ecom, Sales and Growth teams early in the GTM process to shape launch narratives, content needs and creative roadmaps.
Ensure creative outputs are optimized for conversion, clarity, and performance—not just aesthetics.
Lead, mentor, and develop a multidisciplinary creative team (design, copy, packaging, photo and video content production, etc), with a focus on clear roles, accountability, and growth.
Evolve team workflows to improve speed, scalability, and quality—balancing in-house creation with smart use of freelancers and AI.
Champion a culture of strong creative thinking grounded in business objectives, consumer behavior and performance.
Build repeatable systems for creative production, asset management, and reuse across brands and channels.

Requirements

10+ years of creative leadership experience, ideally within consumer brands, DTC, or omnichannel environments.
Proven experience leading and scaling in-house creative teams and building in-house content studios.
Strong understanding of DTC, retail, and marketplace creative requirements and performance drivers.
Ability to balance big-idea thinking with operational discipline, budget efficiency and executional detail.
Experience partnering cross-functionally with Brand, Ecom, Growth, and Sales teams.
Comfortable using data and insights to inform creative decisions.
Experience leveraging AI, Asana, and modern creative tools to optimize work flows.

Meyer

Our "why" — to nourish human connection by inspiring joy for every chef — one cooking innovation at a time. If you cook, you are a chef.Meyer is one of the largest, most innovative cookware companies in the United States. Our cookware brands include Ruffoni, Anolon, Circulon, Rachael Ray, Farberware, KitchenAid, BonJour Coffee & Tea, and LocknLock Food Storage. Meyer has recently been selected as one of the Healthiest Employers in the Bay Area by the Silicon Valley/San Jose Business Journal and the San Francisco Business Times for the past three years. We are committed to delivering unparalleled and innovative service to our customers and providing employees with opportunities for professional development and individual growth. We seek positive and dedicated people to join us in keeping Meyer the leading culinary products distributor in the United States.

Founded in 1972

Vallejo, California, USA

605 employees (79 in marketing)

meyerus.com