Creative Director Luxury, T Brand Studio

New York City, NY (Hybrid)

$175K/yr – $195K/yrSenior LevelFull time

Posted 9 days ago

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Job Summary

Own the luxury storytelling program from concept to delivery, leading creative frameworks, client presentations, and cross-functional collaboration to meet luxury brand goals.

  • Define and refine creative concepts across print, digital, video, and social.
  • Mentor design teams and partner with Sales, Strategy, and PM to secure successful outcomes.

Job Description

Responsibilities

  • Craft creative storytelling solutions to meet luxury advertisers KPI's.
  • Facilitate and lead development of the creative of the conceptual framework for all luxury projects.
  • Decipher the creative brief to deliver the elevated creative concepting which meets the goals of luxury clients.
  • Partner with Sales and Strategy to navigate complex client structures, and with Program Management to build scopes of work and project plans that properly set our team up for success against creative deliverables.
  • Mentor design team members specifically tasked with working on luxury projects to ensure the standard for excellence is consistent with luxury advertiser expectations.
  • Provide clear and objective critiques of creative work.
  • Present internally and externally to clients, with proven comfort interfacing with executive level stakeholders.
  • Remain current on the luxury industry demonstrating a fluency with industry trends, news, and business shifts.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • 5-7 years of direct experience in the luxury space (brand, agency, studio or publisher).
  • 10+ years of relevant experience inside a branded content studio, media, advertising agency or brand in-house agency environment.
  • Exceptional presentation skills – a requirement for both internal and external creative presentations.
  • Exceptional craft in Design or Art. Demonstrated visual taste and aesthetics.
  • Experience ideating and executing in all mediums - print, digital, video, social media.
  • Demonstrated experience across a wide range of marketing channels.
  • Decipher a creative brief and how it applies to strategy, objectives and creative deliverables.
  • Proven track record for outstanding luxury concept ideation and award-winning creative.
  • An established network of luxury creative collaborators; ability to make recommendations for vendor talent critical for credibility in the space.
  • A track record of fostering teamwork that leads to repeated client business.

Preferred

  • Creative experience in other categories (entertainment, culture, general market, etc.)

Benefits

  • Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
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The New York Times

The New York Times has been fulfilling its mission to “seek the truth and help people understand the world” for nearly 170 years by delivering world-class journalism. More recently, this mission has been augmented by a deep investment in digital subscriptions and products. All of this has culminated in nearly seven million subscribers using The New York Times to read news, enjoy games, try recipes, and listen to podcasts. As The New York Times seeks to become “ a world class digital media business ” we are expanding our investment in engineering.

New York, New York, USA
102 employees (35 in marketing)

Traffic Signals

Monthly Visitors
713.1K
Traffic Source Mix
Search
48.1%
Direct
39.3%
Referral
8%
Social
4%
Paid
0.5%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
27 (26% of company)
Marketing Roles Posted (Last 30 Days)
2

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