Responsibilities

• Drive the overarching creative direction for Meta Wearables across meta.com, including campaign retail experiences, new user experiences, and brand system direction
• Partner with product management, design, and marketing teams to define GTM creative strategy — ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
• Set creative direction for multiple design surfaces, campaign asset production, and brand system evolution
• Define and evolve a cohesive, creative vision that balances premium brand expression with usability, accessibility, and commerce performance
• Create compelling design proposals and narratives that demonstrate the impact of creative direction and strategy applied to user-facing surfaces and experiences
• Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions
• Articulate concepts and creative vision clearly with cross-functional teams and vendors (internally and externally), driving towards shared milestones and outcomes
• Lead creative direction of photo, video, and 3D render production supporting GTM and evergreen product needs — independently and in partnership with internal studios and external vendors — including on-set direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
• Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
• Mentor and elevate the craft of designers on the team; foster an inspiring, collaborative team environment where all team members contribute and do their best work of their careers

Requirements

• 10+ years of experience in creative direction, art direction, brand design, and visual design with experience on a global scale brands
• 5+ years of leading cross-functional GTM or product creative workstreams, partnering with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
• Portfolio demonstrating exceptional craft, range across mediums, and a clear creative point of view
• Demonstrated experience leading creative direction across multidisciplinary teams and identifying visual design opportunities that elevate product experiences and brand expression
• Demonstrated experience in owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners to deliver high-quality outputs at scale
• Experience working across various styles and mediums — photography/art direction, motion/animation, and interaction design — weaving them together into holistic solutions
• Strong knowledge of design principles related to design systems and brand, and how they inform UX, UI, communication hierarchy, information architecture, and user flows
• Track record of operating independently, demonstrating creative leadership, maintaining attention to detail, and delivering results in a highly organized manner
• Effective communication and presentation skills, with experience articulating complex or abstract concepts clearly and persuasively — able to explain the reasoning behind decisions, open to being wrong, and able to represent a point of view with conviction

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in fast-paced environments requiring the management of many dependencies, independent time management, task prioritization, and flexibility
• Experience mentoring and elevating the craft of other designers, with a track record of raising the quality bar for teams
• Experience using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Background in consumer hardware, fashion, or luxury brand creative
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
• Experience bringing clarity to complex, ambiguous projects and processes — proactively working towards solutions