Responsibilities

• Develop and execute a comprehensive digital strategy that supports University goals, campaigns, and brand positioning in alignment with Marketing & Communications priorities.
• Establish short- and long-term digital priorities, goals, and performance benchmarks to support institutional objectives.
• Evaluate emerging digital platforms, technologies, and trends and recommend appropriate strategic applications.
• Ensure digital initiatives align with established brand standards, messaging frameworks, and institutional values.
• Provide strategic oversight for the University’s official social media channels supporting enrollment, advancement, alumni engagement, and signature events.
• Establish platform-specific strategies, content frameworks, editorial calendars, and workflows.
• Guide the development of content in collaboration with communications staff, designers, and student contributors.
• Ensure consistency in voice, tone, visual identity, and messaging across platforms.

Requirements

• Bachelor’s degree in marketing, communications, digital media, journalism, or related field.
• Masters’ degree preferred.
• Minimum of 7 years of progressively responsible professional experience in digital marketing, media strategy, social media strategy, or digital communications.
• Demonstrated success developing, executing, and evaluating data-informed digital marketing and social media strategies that support organizational goals.
• Experience managing or significantly contributing to integrated digital campaigns, including organic and paid digital efforts.
• Proven experience analyzing digital performance metrics and translating insights into actionable recommendations and strategy refinements.
• Experience supervising, mentoring, or training student workers, interns, or early-career professionals.
• Experience working within a higher education environment, enrollment marketing context, or other mission-driven organization strongly preferred.

Preferred

• Masters’ degree preferred

Benefits

• The University offers a highly competitive and comprehensive benefits package, including tuition remission.