Responsibilities

• Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
• Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
• Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
• Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
• Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
• Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
• Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
• Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
• Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Requirements

• Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
• Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
• Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
• Knowledge of design principles related to design systems and brand
• Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design

Preferred

• Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
• Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
• Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements