Creative Director, Copy (Skin/Beauty CPG)

New York, USA (Hybrid)

$100K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative strategy for skin and beauty campaigns, turning client vision into award-worthy work across global brands.

  • Own the creative direction and ensure strategy-to-work alignment.
  • Must-have: 10+ years in a major agency with a strong skin/beauty/CPG portfolio.
  • Standout: Leadership of multi-disciplinary teams and a track record of award-winning campaigns.

Job Description

Responsibilities

  • Innovative Visionary | Oversee the translation of the client’s vision into a roadmap that guides our agency, not only to achieve client goals but also to generate work that is creatively brilliant, measurable and impactful.
  • Lead Creative Excellence | Drive the creative vision for skin and beauty campaigns, ensuring all work meets the highest standards of craft, innovation and strategic alignment.
  • Conceptual Leadership | Develop bold, breakthrough ideas that push creative boundaries while staying true to the brand’s voice and objectives.
  • Collaborate Across Disciplines | Partner with art directors, designers, strategists and account teams to create cohesive, integrated campaigns that deliver results.
  • Mentor and Inspire | Lead, mentor and inspire a team of copywriters, fostering a culture of creativity, collaboration and excellence.
  • Award-Winning Work | Develop campaigns that not only meet client objectives but also earn recognition on national and international stages.
  • Client Engagement | Serve as a trusted creative partner to clients, presenting ideas with confidence and passion while building strong relationships.
  • Trend Leadership | Stay ahead of trends in the beauty and CPG industries, ensuring creative work is culturally relevant and resonates with target audiences.

Requirements

  • A minimum of 10 years of experience in a major creative agency, preferably in advertising or a related industry, with a strong focus on skin, beauty and CPG brands.
  • A portfolio that demonstrates strong conceptual thinking, a sharp voice and successfully launched client projects on broadcast work, social and everything in between.
  • A proven track record of creating campaigns that have earned recognition at major industry awards (Cannes Lions, D&AD, One Show, Clio, etc.).
  • Experience working on national and international brands, with an understanding of cultural nuances and global campaign development.
  • Exceptional conceptual and writing skills, with a meticulous eye for detail and a passion for high craft.
  • A strategic thinker with the ability to translate brand strategy into compelling creative ideas that drive business results.
  • Deep knowledge of the skin and beauty category, with a pulse on emerging trends, consumer behavior and industry innovation.
  • Strong presentation skills, with the ability to sell ideas to clients and stakeholders.
  • Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
  • Experience managing and mentoring creative teams, fostering collaboration and elevating the work.
  • Practiced time management skills and a strong work ethic.
  • CPG experience a plus.

Nice To Have

  • CPG experience a plus.

Benefits

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community...
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML HEALTH logo

VML HEALTH

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. VML is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

652 employees (226 in marketing)

Traffic Signals

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279.9K
Traffic Source Mix
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Direct
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Referral
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Social
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Paid
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Headcount Trend

Current headcount: ~652

Marketing Team

Marketing Team Size
121 (19% of company)
Median Career Experience
8.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
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