Responsibilities

• Lead the creative strategy for all commercial and B2B marketing initiatives, ensuring lockstep alignment with Hinge Health’s brand identity and business goals
• Translate complex clinical and technical value propositions into clear, human-centric narratives that resonate with employers, consultants, and benefits leaders
• Establish a trusted, strategic thought partnership to Commercial, Product Marketing, and Sales leadership, translating business imperatives into high-impact concepts for GTM launches and market expansion
• Lead and mentor a high-performing team of designers and writers, fostering a culture of collaboration, innovation, and storytelling excellence
• Conceptualize and execute multi-channel campaigns (web, digital, social, OOH) that drive brand awareness and tangible demand generation
• Direct the creation of high-value sales assets (decks, ebooks, video) and bespoke Account-Based Marketing (ABM) experiences that help the Enterprise team engage and win key prospects
• Oversee end-to-end creative development for commercial events and activations, seamlessly integrating creative content, digital, analog, and multimedia experiences to ensure a cohesive and immersive attendee journey from promotion to on-site delivery
• Collaborate with Demand Gen to develop performance-driven creative assets, utilizing data and A/B testing to continuously optimize engagement and conversion rates

Requirements

• 10+ years of creative leadership experience, with a specialized focus on enterprise B2B marketing, experiential design, and brand storytelling within complex industries eg. Healthcare, Tech, Fintech
• 5+ years of leadership experience, dedicated to developing multi-disciplinary creatives and fostering a collaborative culture that bridges strategy and execution
• Demonstrated success orchestrating full-funnel marketing campaigns and creative executions that influence pipeline and empower commercial teams to win
• Experience orchestrating large-scale brand activations, aligning creative content and multimedia capabilities to deliver a unified brand message across all touchpoints
• Exceptional portfolio that showcases your ability to distill complex clinical and technical value propositions into human-centric, compelling narratives and visual systems
• Strong command of video, photography, and content creation lifecycles, with the ability to travel for on-site creative supervision
• Effective communication skills, written and verbal, with the ability to influence stakeholders at all levels
• Deep technical fluency in industry-standard design platforms and generative AI tools (e.g., Adobe CS, Figma, Midjourney, Claude), demonstrating a capacity to execute high-fidelity work while leading a team

Benefits

• Comprehensive medical, dental, and vision coverage
• Gender-affirming care
• Tools for family and fertility planning
• Travel reimbursements if healthcare isn’t available where you live
• Traditional or Roth 401(k) retirement plan options with 2% company match
• Learning and development stipend
• Discounted company stock through our ESPP