Responsibilities

• Create magic : You’ll drive ideation of attention-grabbing ideas. You’ll work alongside various disciplines from strategy to account to media relations and analytics (to name a few) to ensure your ideas feed algorithms and transcend platforms.
• Own the voice, balancing art and strategy : Be a guardian of the tone of voice of the brand and for each campaign you work on. Stay playful, but always purposeful. Your visuals and ideas won’t just entertain, they’ll deliver results.
• Be a builder : You’ll mentor and manage folks on our creative team—helping shape our next generation of creative talent imbuing them with a keen eye for storytelling and a focus on craft.
• Be the pulse of culture : Research platforms, subcultures, emerging media, and niche communities to unearth untapped opportunities. You need to know before anyone else what Gens Alpha and Z are doing on social channels, why brands are jumping all over a meme, what conversations are capturing the attention of journalists (and why) and who is poised to become the next big thing in the cultural conversation. These inputs will shape the ideas you develop and bring to teams and clients.

Requirements

• Experience: 10 years copywriting experience, especially if you’ve worked on earned campaigns, digital campaigns and social-first campaigns or for culturally relevant brands.
• You’ll of course need to work quickly and accurately within all aspects of presentation software (PowerPoint).
• A sense of humor : If you can’t laugh at yourself (or at least at the internet), we’re not the place for you.
• A social media sixth sense : You know which platforms matter most, what kind of content works where, and how to surprise people in their scroll.
• Pop culture proficiency : From mainstream moments to niche internet corners, you stay plugged into what everyone’s talking about, and what they’re about to.
• A running theory about the next big TikTok trend, ability to spot the next biggest creator or meme format before it’s viral.

Preferred

• Bonus points for filmmaking, videography, editorial, animation, HTML

Benefits

• You’ll work with some of the best creatives in the business, a team fueled by bold ideas, cultural insights, and enough caffeine to power a small city.
• You’ll have the freedom to experiment, fail forward, and redefine what “earned-first creativity” means.
• You’ll create work that matters to brands, to audiences, and to culture at large.