Responsibilities

• Drives creative strategy and vision for the brand, partnering directly with the executive team on seasonal creative direction and serving as the creative visionary across all cross-functional teams ensuring cohesive, intentional execution at every touchpoint, from concept to customer
• Define and uphold a compelling, cohesive brand narrative across every channel and touchpoint
• Develop the seasonal creative strategy, vision and platform, translating the brand's emotional world into a clear visual and narrative direction that flows consistently across all executions
• Partner with cross-functional teams to define and evolve the brand's voice, tone, and messaging hierarchy, ensuring language and copy direction are as intentional and consistent as the visual identity
• Ground all creative decisions in consumer insight, cultural fluency, and market intelligence producing work that shapes how ALOHA is felt, not just how it looks, and drives both emotional resonance and action
• Digitally native — fluent in how content moves across channels, how creative drives conversion, and how data and intuition work together to build a brand
• Spearhead the partnership with Merchandising and Product Design at the start of each season to align on design direction, translating the seasonal brand vision into emotionally resonant creative concepts that flow seamlessly from concept to customer
• Build and drive the creative direction across all product packaging and physical touchpoints, partnering with Product to ensure a cohesive and emotionally resonant brand experience at every touchpoint
• Own and evolve the brand book and visual identity system, ensuring guidelines are clearly documented, consistently applied, and scalable across markets
• Serve as the final creative authority across all 360 touchpoints, ensuring every expression of the brand, from digital to physical, meets the same standard of intention, craft, and emotional resonance

Requirements

• 10+ years of progressive creative experience, with at least 5 years in a senior creative leadership role at a consumer brand, agency, or equivalent
• Proven track record of building and evolving a brand's visual identity from campaign concepting through execution across digital and physical channels
• Proven track record developing iconic, culture-driving creative that builds brand heat and business growth
• Deep experience directing photo and video production, including art direction, shoot concepting, and on-set creative leadership
• Deep understanding of digital-first storytelling and how to translate brand identity across platforms
• A strong portfolio demonstrating omnichannel campaign work, brand storytelling, and the ability to operate at both a strategic and executional level
• Experience leading and developing high-performing creative and content teams
• Demonstrated experience owning and managing a creative budget, allocating across campaigns, production, headcount, and agency relationships
• A rare combination of aesthetic instincts, storytelling ability, cultural fluency, and leadership depth
• A digitally native mindset — fluent in how content moves across channels, how creative drives conversion, and how data and intuition work together to build a brand

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance