Responsibilities

• Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
• Establish and maintain creative guidelines that align with brand identity while optimizing for performance
• Leverage the company’s proprietary AI ad producing platform for campaign development
• Review and approve all ad creative before publication to ensure quality and effectiveness
• Develop a consistent visual language that strengthens brand recognition while driving conversions
• Analyze creative performance data to identify patterns and opportunities for improvement
• A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
• Collaborate with the performance marketing team to optimize creative based on ROAS metrics
• Develop creative that addresses specific funnel stages and customer pain points
• Translate business objectives and customer insights into compelling creative strategies

Requirements

• 5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
• Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
• Experience leading creative development for multiple product categories or campaigns simultaneously
• Portfolio demonstrating successful performance-driven creative campaigns with measurable results
• Background in visual design or art direction with a strong aesthetic sensibility
• Proficiency with design software (Adobe Creative Suite, Figma, Canva)
• Understanding of digital ad specifications and best practices across platforms
• Knowledge of A/B testing methodologies and creative optimization
• Familiarity with marketing analytics platforms and performance data interpretation
• Basic video editing capabilities or experience directing video content

Nice to have

• Extra points if you embrace and have harnessed AI for creative purposes.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts