Responsibilities

• Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time
• Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest
• Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)
• Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards
• Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
• Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives
• Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
• Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels
• Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence
• Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations

Requirements

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree

Preferred

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.