Responsibilities

• Oversees own and staff’s work to build and hone a content production machine for SEIU
• Utilizes an editorial calendar, story arc and messaging for the union and develops stories and content that successfully drives this message forward
• Helps build the skillset and ingenuity of video editors and content creators
• Utilizes message testing results to hone and improve content
• Ensures message discipline by driving a unified narrative across the entire storytelling unit and union
• Serves as a thought partner and deputy to the Assistant Director of Digital Storytelling
• Stays abreast of developments in digital content creation trends and how to best apply them in our space
• Ensures work of the union is innovative and helps exceed industry standards
• Performs other duties as needed in support of SEIU’s goals and mission
• Leads staff with an anti-racist lens, fostering a culture of rapid-response experimentation and creative brainstorming.

Requirements

• A minimum of five (5) years of related work experience OR a combination of education and experience that would provide for the following knowledge, skills, and abilities:
• Experience developing and implementing digital strategies for content amplification
• Excellent writing, verbal, visual, and analytical skills.
• Knowledge of narrative best practices and approaches to messaging.
• Demonstrated ability to lead complex content creation, including the development of video assets.
• Understanding of what content is likely to perform well in digital spaces.
• Ability to tailor content to specific digital outlets, audiences, and platforms.
• Deep knowledge of video editing and content creation best practices.
• Strong management skills.
• Knowledge of unions or other advocacy organizations.
• Familiarity with Canva, Adobe Creative Suite, video and photography equipment, and all social media platforms.
• Experience adapting work to trends in content consumption.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace