Creative Copywriter

Denver, CO (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive and own brand-copy creation across channels for a fitness brand, from brief to final execution, ensuring on-brand, performance-focused messaging.

  • Own copy development across websites, ads, emails, and campaigns.
  • Must-have: 3–5 years of professional copywriting experience with a strong portfolio.
  • Standout: Brand voice stewardship and cross-channel collaboration.

Job Description

Responsibilities

  • Concept and write clear, engaging, and on-brand copy across channels including websites, digital ads, direct mail, social media, email campaigns, SMS, blogs, and in-app messaging.
  • Own copy development from brief through final execution, ensuring ideas are strategically sound and creatively compelling.
  • Write effective ad copy for social media campaigns and search engine marketing (SEM).
  • Partner with the Brand and Marketing teams to concept and execute creative campaigns that align with business objectives.
  • Create compelling content for internal communications, sales materials, and corporate documents.
  • Act as the steward of VASA's brand voice, ensuring consistency, clarity, and emotional resonance across all prospect and member touchpoints.
  • Stay up to date with cultural, digital, and fitness industry trends to inspire fresh and innovative messaging strategies.
  • Collaborate with designers, marketers, and other stakeholders to deliver cohesive creative solutions.
  • Participate in creative brief development, brainstorming sessions, and campaign ideation, contributing original concepts and storytelling approaches.
  • Edit and proofread copy to ensure accuracy, clarity, and high editorial standards.

Requirements

  • 3--5 years of professional copywriting experience (agency or in-house).
  • Strong portfolio showcasing a range of copywriting samples across digital and print platforms.
  • Exceptional grammar, spelling, and punctuation skills with keen attention to detail.
  • Proven experience writing high-performing ad copy for social, search, and digital campaigns.
  • Solid understanding of SEO writing principles and digital content optimization.
  • Familiarity with CMS platforms, analytics dashboards, and A/B testing methods to inform and refine copy effectiveness.
  • Excellent communication, collaboration, and presentation skills.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.

Preferred

  • Familiarity with the fitness industry, trends, and terminology is a strong plus.

Benefits

  • All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.
  • - Salaried Employees : Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
  • Come join VASA Fitness and join a passionate, fun, and united team!
  • Proud to be a 'Great Place to Work' certified company!

VASA FITNESS

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40