Responsibilities

• Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives - and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok's ad products and services
• Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
• A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
• Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
• Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
• Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
• Edit and proofread copy as needed, giving direction to third party partners or other internal writers
• Use SEO principles to maximize copy’s reach
• Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
• Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges