Responsibilities

• Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives - and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok's ad products and services
• Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
• A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
• Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
• Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
• Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
• Edit and proofread copy as needed, giving direction to third party partners or other internal writers
• Use SEO principles to maximize copy’s reach
• Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
• Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges

Requirements

• Minimum 4+ years of proven experience as a creative copywriter, with direct experience working for an ad platform company or writing for a business-focused agency or brand.
• A strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone is required.
• Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and cross-functional partners.
• Great organizational skills and the ability to prioritize tasks effectively.
• Detail-oriented with a collaborative spirit.
• Knowledge of online content strategy and creation.

Preferred

• Agency and Marketing experience preferred,

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).