Responsibilities

• Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
• Create cohesive storytelling that drives customer engagement and action.
• Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
• Translate complex client briefs and data insights into actionable creative strategies and content calendars.
• Prioritize creating accessible, inclusive content that aligns with WCAG standards.
• Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
• Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
• Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
• Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
• Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.

Requirements

• 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
• Proven experience planning campaign strategies, content pillars, or customer journeys.
• Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
• Experience mentoring, managing, or leading creative and strategic team members.
• Excellent writing and editing skills with a keen eye for both detail.
• Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
• Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
• Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
• Excellent communication, presentation, and client-facing collaboration skills.
• Working knowledge of WCAG as it applies to digital content and email.

Preferred

• Experience with luxury brands or the Financial Services industry is preferred.

Benefits

• In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.