Responsibilities

• Social media management across key platforms
• Short-form video ideation, scripting, editing, and posting
• Content calendar planning and weekly publishing rhythm
• Campaign concepts and creative briefs
• Product education content
• Founder-led content support
• Community engagement and DM/comment support
• Building a reusable library of content assets
• Using AI tools to scale hooks, scripts, captions, concepts, briefs, and visual ideas
• Helping create stronger systems so the brand can produce more consistent content

Requirements

• You should know what makes people stop scrolling, save, share, comment, and click.
• Comfort with short-form video, captions, hooks, content planning, creative direction, and social media execution.

Preferred

• Experience with cannabis, ecommerce, CPG, lifestyle brands, creator-led brands, or product-based businesses is a plus.
• Comfort with tools like ChatGPT, Claude, Canva, CapCut, Adobe Creative Suite, Midjourney, Runway, Shopify, Klaviyo, or Meta Ads is also a plus.