Creative Content Designer

Franklin, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Design assets and visual storytelling for Central Garden & Pet brands across digital and print, align brand touchpoints, and manage photography/video content from concept to delivery.

  • Own end-to-end asset creation for social, eCommerce, packaging, and advertising.
  • Must-have: Strong portfolio in graphic design and product photography.
  • Standout: Experience with studio photography, lighting, and typography across multiple brands.

Job Description

Design assets and visual storytelling for Central Garden & Pet brands across digital and print, align brand touchpoints, and manage photography/video content from concept to delivery.

  • Design assets for digital and print including social, email, eCommerce, advertising, packaging, and merchandising for the Central Specialty Pet portfolio of brands (Aqueon, Coralife, Zilla, Kaytee and C&S Suet)
  • Translate creative briefs into effective, on-brand visual solutions
  • Maintain consistency across all brand touchpoints
  • Apply strong typography, layout, and visual storytelling principles
  • Plan and execute high-quality product and lifestyle photography
  • Style, light, and photograph products for eCommerce, packaging, digital marketing, and social content
  • Retouch and edit photography including color correction, compositing, and asset optimization
  • Create visually engaging branded content across digital channels
  • Capture occasional short-form video content for social and marketing use
  • Maintain consistency in visual style, lighting, and brand presentation
  • 3–6 years of experience in graphic design, content creation, or a related role
  • Strong portfolio showcasing both graphic design work and photography content
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong studio photography skills (lighting, composition, product shooting)
  • Familiarity with basic video editing or motion content creation is a plus (Premiere Pro, After Effects, or similar)
  • Solid understanding of digital and social content best practices
  • Strong organizational skills and attention to detail
  • Ability to work both independently and collaboratively
  • Portfolio requirements To be considered, candidates must include a portfolio that demonstrates strong graphic design execution and product photography capabilities. Your portfolio should include:
  • - Digital and/or print design examples (social, email, eCommerce, packaging, or advertising)
  • - Strong use of typography, layout, and brand consistency
  • - Product photography examples (required)
  • - Evidence of lighting, composition, styling, and retouching skills
  • Experience in consumer goods, retail, or eCommerce
  • Experience creating content for social media and digital campaigns
  • Basic motion graphics or animation skills
  • Experience working in a small, in-house creative team
  • Demonstrated ability to shoot and/or edit video
  • Experience with studio product photography workflows
  • Experience preparing assets for eCommerce platforms
  • Short-form social or motion content
  • Basic video editing or animation examples
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual employer discretionary contribution
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus
  • Access to on-demand pay
  • Paid parental leave
Central Garden & Pet logo

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980
Walnut Creek, California, USA
1.9K employees (238 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
47.6K
Traffic Source Mix
Search
33.9%
Direct
56.4%
Referral
7%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
205 (11% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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