Responsibilities

• Multimedia Production: Be our lead "creator." Produce high-impact visual assets, short-form videos (Reels/TikToks), and graphics using Canva/Adobe that build trust and excitement with families.
• Campaign & Promotion Development: Design and launch effective system-wide promotions with trackable results. Develop the strategy and "marketing-in-a-box" toolkits (flyers, social, email) so franchisees can execute high-performing promotions immediately.
• High-Intent Content: Own the editorial calendar for our socials, bulk emails, and blogs. Write and manage content designed to attract parents looking for activities and entrepreneurs looking for investments.
• Social Strategy & Virality: Own the execution of our national social channels. Build authority on LinkedIn and drive engagement/virality on TikTok, Instagram and Facebook by staying ahead of trends.
• Asset Library & Presentation Design: Organize our national photo/video library for searchable franchisee access. Own the "look and feel" of all corporate slide decks, from investor pitches to training webinars.
• PR & Media Relations: Act as the primary point of contact for PR inquiries. Draft press releases for milestones and coordinate local media opportunities for franchisees.
• Website Copywriting: Craft compelling, conversion-focused copy for our national site, franchise recruitment pages, and 40+ local location pages.
• Franchisee Creative Training: Act as the "Brand Coach." Train owners on how to tell their story, execute community marketing (influencers, school partnerships, local events), and use our creative tools.
• Meet the Team Day (MTTD): Present the marketing "vision" during monthly events in Chester, MD, helping to close prospective franchise candidates.
• Collaborative Partnership: Work in a tight "Brand & Growth" pod alongside our Growth & Performance Manager to ensure technical strategy and creative vision are aligned.

Requirements

• Experience: 5–7+ years in brand management or creative direction, ideally in a multi-unit or franchise environment.
• Proficiency with Canva and CapCut; ability to produce high-impact visual assets and short-form video content.
• Proficiency with Adobe tools for graphics and video.
• Ability to train owners on storytelling and community marketing; act as Brand Coach.

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Hybrid: 2 days/week in our Chester, MD HQ; 3 days remote.